Is YOUR brand consistent and congruent with your desired outcomes?
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Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?
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Since nothing stays the same, the great news is that, at any moment, you have the ability and power to move the needle in the direction of your dreams and create a brand that best represents you.
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You can re-design your life, learn a new skill, update your appearance, offer a new service, or even change your attitude.
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You can always create the space to Review, Redo, and Renew as I teach in my book Release the Power of Re3. If you feel it is time to refresh your brand, take a moment to rethink your relevance and apply my 3-step formula.
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How can you stand apart from the herd? How can you start to be noticed so people will remember you? How can you be heard above the noise? “What is your personal branding that makes you special, unique, individual, and memorable?
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What helps people identify your Super Powers? Instead of hiring a personal PR firm to identify and promote your personal brand, ask yourself what strengths you want to be remembered by.
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A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.
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Take a searching inventory of your speech, habits, behaviors, appearance, hobbies, preferences, talents, and products. The key is what makes you distinct and unlike others.
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Redesign, renew, and recharge your brand.” Decide what value you bring to others and give it.
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Color is one of the most important and distinctive elements in enhancing your image. Wearing the colors which are best matched to your personality, energy, skin tone, hair color, and body type will make you look healthier, more vibrant, confident, successful, and approachable.
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The times, they are a-changing! What was once defined by tradition, respect, and custom has evolved into a relaxed and casual society. What is acceptable and normal today would never have been permitted in the past.
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Is your appearance representing you well and helping you achieve the results you desire or could you use a style makeover?
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People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism.
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Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.
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For many people and companies, the only place they are seen by others in person is on the Internet. Having a stand-out, consistent brand is imperative.
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Like it or not, how we each present ourselves to the world, by way of our appearance, attire, behavior, and speech, all send messages on our behalf.
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The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.
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Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.
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The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.
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