Quotes by Steve Jobs

Were going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.

Thats been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But its worth it in the end because once you get there, you can move mountains.

Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadnt been computer science, these people would have been doing amazing things in other fields.

No one wants to die. Even people who want to go to heaven dont want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Lifes change agent. It clears out the old to make way for the new.

It is piracy, not overt online music stores, which is our main competitor.

For the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something.

Im an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

Bottom line is, I didnt return to Apple to make a fortune. Ive been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasnt going to let it ruin my life. Theres no way you could ever spend it all, and I dont view wealth as something that validates my intelligence.

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

Your time is limited, so dont waste it living someone elses life. Dont be trapped by dogma - which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

My favorite things in life dont cost any money. Its really clear that the most precious resource we all have is time.

You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new.

I think its brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that Ive ever seen is called television - but then, again, television, at its best, is magnificent.

Our goal is to make the best devices in the world, not to be the biggest.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

We hire people who want to make the best things in the world.

Technology is nothing. Whats important is that you have a faith in people, that theyre basically good and smart, and if you give them tools, theyll do wonderful things with them.

Woz is living his own life now. He hasnt been around Apple for about five years. But what he did will go down in history.

We want to reinvent the phone. Whats the killer app? The killer app is making calls! Its amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

We dont get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what weve chosen to do with our life.