Quotes by Steve Jobs

Great things in business are never done by one person. Theyre done by a team of people.

I want to put a ding in the universe.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

When youre young, you look at television and think, theres a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thats not true. The networks are in business to give people exactly what they want.

My model for business is The Beatles: They were four guys that kept each others negative tendencies in check they balanced each other. And the total was greater than the sum of the parts.

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Ill always stay connected with Apple. I hope that throughout my life Ill sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when Im not there, but Ill always come back.

I have a great respect for incremental improvement, and Ive done that sort of thing in my life, but Ive always been attracted to the more revolutionary changes. I dont know why. Because theyre harder. Theyre much more stressful emotionally. And you usually go through a period where everybody tells you that youve completely failed.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

I met Woz when I was 13, at a friends garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pulled all kinds of pranks together.

Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science cant capture, and I found it fascinating.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

What is Apple, after all? Apple is about people who think outside the box, people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. Were just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

This is what customers pay us for - to sweat all these details so its easy and pleasant for them to use our computers. Were supposed to be really good at this. That doesnt mean we dont listen to customers, but its hard for them to tell you what they want when theyve never seen anything remotely like it.