Quotes by Steve Jobs

If you live each day as if it were your last, someday youll be right.

Everything around you that you call life was made up by people, and you can change it.

Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer. We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design. We ended up opting for these Miele appliances, made in Germany. They’re too expensive, but that’s just because nobody buys them in this country. They are really wonderfully made and one of the few products we’ve bought over the last few years that we’re all really happy about. These guys really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.

What a computer is to me is the most remarkable tool that we have ever come up with. Its the equivalent of a bicycle for our minds.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.

Creation is messy. You want genius, you get madness; two sides of the same coin.

If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

Those who are crazy enough to think they can change the world usually do.

Learn more and Know more.

Sometimes life hits with a brick in the head, dont lose hope.-Steve Jobs.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

Youve baked a really lovely cake, but then youve used dog shit for frosting.

Be a yardstick of quality. Some people arent used to an environment where excellence is expected.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if shed have dinner with me. She said yes, we walked into town, and weve been together ever since.

Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choices in life.Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. No one wants to die. Even people who want to go to heaven dont want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. Its lifes change agent. It clears out the old to make way for the new.

Id been rejected, but I was still in love, so I decided to start over.

We believe people with Passion CAN change the World for the Better. -Steve Jobs

A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have.