Quotes by Susan C. Young

The Service Mindset. When I began my real estate career at the age of twenty-two, I had a fresh Bachelor’s Degree in Marketing in one hand and ‘a tiger by the tail’ in the other. I was on a mission to be successful in life and in business and make a lot of money in the process. Every goal I set was about Me. Me. Me! I was driven by: How much money could I make? Which property listings paid the biggest commissions? How many calls did I need to make to schedule new appointments? How many listings did I need to have to hit my target? You can see where I am going with this! Working full-time, nights and weekends, seven days a week, I only made eleven thousand dollars in the first year! I was tired, disillusioned, and knew that I had to either change careers or massively shift my mindset.I chose the latter. I took ALL focus off me and re-directed my time, energy, and resources to serving my clients. Their hopes, needs, and desires became my primary focus. How could I help solve their problems? And then EVERYTHING began to turn around . . .

What is the motive behind your services? If it is self-centered, self-serving, and lacking consideration for others, then earning people’s trust, rapport, and business will inevitably be more of a struggle. A self-serving agenda throws up red flags which stop relationships dead in their tracks. It can destroy trust, make people wary of your intentions, and push customers to your competition.

However, if your agenda is truly to serve, your ROI (return on investment) will substantially expand. As we know from the Law of Reciprocity, what you give is what you get. If you are helping people only to see what you can get out of it, your pie stays small and your opportunities stay limited. However, if you sincerely want to help people succeed, you will not only enjoy more success, but expand your possibilities beyond your expectations. Once you see the benefits from all directions, you will not want it any other way!

Service Beyond Self is Essential for Success Because It . . .• Builds credibility, trust, and customer satisfaction.• Strengthens your personal reputation and public image.• Fosters goodwill and makes people feel appreciated.• Helps you build healthy relationships with others.• Nurtures collaboration, participation, and cooperation.• Reaffirms a continuity of service for quality assurance, integrity, and reliability. • Saves money—it costs less to keep existing customers than it does to create new ones. When you do it right the first time, you don’t have to fix it the next time.• Improves communication and builds rapport.• Fosters mutual respect and understanding• By providing other people with what they want, you will get more of what you want!

To Move from Woe to Wow . . . Listen Attentively• Be fully present and give your customer your full attention.• Stay calm and remain patient.• Do not interrupt or become defensive.• Let the customer express his or her concerns.• Nod your head and use affirming words to show that you are listening.• Repeat back and empathize, when necessary. This confirms your understanding of the problem or question.

To cultivate bravery and courage, reduce uncertainty by being prepared. As Zig Ziglar once said, “Success happens when opportunity meets preparation.” Preparing well for potential outcomes will provide you with a safety net if there is a hiccup, glitch, or temporary setback.

To cultivate bravery and courage, practice, practice, practice. Each time you test your bravery you grow your self-assurance and increase your comfort to a greater degree. Repetition helps build confidence and competence. You did it; now do it again!

To cultivate bravery and courage, Do It Scared. Being scared is a precursor to bravery, otherwise, it wouldn’t be bravery, would it? Mustering the courage to stretch beyond your familiar territory is a rewarding act in itself.

To cultivate bravery and courage, may the Force be with you. Whether you fortify yourself with a positive mental attitude, affirmations, faith in God, prayer, and meditation, or an innate sense of personal destiny, you have the power to summon your courage and be brave. “Make it so, Number One!

And as is often the case, the people who would benefit the most from reading a book like this are the ones least likely to buy and read it. For you, however, this chapter will serve as a sterling reminder to make your manners shine.

You already know the difference between being a gracious person versus a rude one.

Impeccable manners and courteous behavior are the hallmarks for healthy relations and human interaction.

Polite people tend to be more respected, admired, and appreciated than their rude counterparts.

Your manners are critical for both making a positive first impression and creating success in life, love, and business.

Without civilized social graces, not only is life more difficult, but a positive first impression can be destroyed as fast as it is made.

While good old-fashioned manners and etiquette have worked for centuries, new standards and expectations have come into play with the modern world. Behaviors which would have been appalling in the past are now socially acceptable.

Regardless of the trends we see in the deterioration of morality, respect, and values, wise people will still strive to take the high road to rise above the ever-increasing rudeness and stand apart from the crowd.

I remember hearing years ago about a centenarian being interviewed on her birthday. She was asked, “Throughout your life, you have witnessed amazing change and innovation. The past one-hundred years have brought the inventions of the car, television, air conditioning, and microwave ovens. What is the most extraordinary change you have seen in your lifetime?” Without missing a beat, she replied, “That a teenager can say “suck” in front of their parents and get away with it!” While cultural norms may have changed with the times, being considerate of fellow human beings is not an antiquated notion; its time hasnt ended. Quite the opposite is true. In our world today, kindness and politeness are needed more than ever.

The elegance of etiquette is a timeless expression of class which transcends social status, demographics, educational level, and ethnicity. Good manners say more about you than the person who is on the receiving end.

Take the initiative with deliberate steps to be a polite person:1. Cover your mouth when you cough or sneeze.2. Reciprocate a thoughtful word or a good deed in kind.3. Say excuse me when you bump into someone, unintentionally violate someone’s space, or need to get someone’s attention.4. Apologize when you’ve made a mistake or are in the wrong.5. Live by the Golden Rule and treat others the way you would like to be treated.6. When dining at home or in a restaurant, wait until everyone is served before eating your meal.7. Acknowledge notable events like birthdays, weddings, and anniversaries.