When you expand a business as fast as McDonalds did, part of the strength you have is the process and the efficiency.
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We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonalds experience over time.
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The average customer comes into McDonalds three to four times a month, and Im absolutely convinced that can fit in very comfortably into a balanced diet.
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It makes me sad there is still some intellectual snobbery out there.
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