Quotes by Seth Godin

in virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.

Do extremely difficult work.That seems obvious, right? If you do something thats valued but scarce because its difficult, youre more likely to be in demand and to be compensated fairly for what you do.The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If its easy, its not for you.

The only way to get what youre worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as youve already figured out, demands initiative.

When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless.

The thing is, incremental daily progress (negative or positive) is what actually causes transformation. A figurative drip, drip, drip. Showing up, every single day, gaining in strength, organizing for the long haul, building connection, laying track — this subtle but difficult work is how culture changes.

Anyone who says failure is not an option has also ruled out innovation.

No one knows more about the way you think than you do.

How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us.

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

Success comes from doing the hard part. When the hard part is all youve got, youre more likely to do it.And this is precisely why its difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.

There are two mistakes one can make along the road to truth.   Not going all the way, and not starting.”   Siddhrtha Gautama

believe that giving up is the same thing as being realistic.

All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.

Reject the tyranny of picked. Pick yourself.

People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we’ve fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.

It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.

The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.