Quotes by Seth Godin

“No offense intended...Most people online are gorillas. When a gorilla walks into an experiment, what they say is What do I do now? Wheres the banana?”

“...it was just not a good thing.”

“Weve had people who were yoga instructors. ... We have a former marine, and we have everything in between,”

“The most popular TV show in America is a game show, ... People have been playing our games for years and are playing more and more games. The relationship they build is similar to a magazine that has a subscription base or a newspaper with home delivery customers.”

“If a lens makes a penny or a nickel or a dime a day, it doesnt seem like much until theres a million of them.”

“to click on a link or buy online.”

“Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,”

“What Wonder understood, that Otto did not, is that if your idea spreads, you win,”

“Finding new ways, more clever ways to interrupt people doesnt work,”

“Selling to people who actually want to hear from you is more effective than interrupting strangers who dont,”

People dont believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.

At the age of four, you were an artist. And at seven, you were a poet.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin

Do What You Want; these are the 4 most frightening words brought to us by the Connection Revolution. If you want to sing, sing. If you want to lead, lead. If you want touch, connect, describe, disrupt, give, support, build, question—Do It. You will not be picked. But, if you want to pick yourself—go for it. The cost is that you own the results.

The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because thats all it can do. All the squirrel has is a lizard brain.The only correct answer to Why did the chicken cross the road? is Because its lizard brain told it to. Wild animals are wild because the only brain they posses is a lizard brain.The lizard brain is not merely a concept. Its real, and its living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.The lizard brain is the reason youre afraid, the reason you dont do all the art you can, the reason you dont ship when you can. The lizard brain is the source of the resistance.

If school is about postponing the day you have to stand up in front of the world and put yourself at risk, the resistance would like to stay there forever.

Its war that makes generals

Art isnt only a painting. Art is anything thats creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.What makes someone an artist? I dont think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, arent artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artists who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.An artists is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artists takes it personally.Thats why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. Thats why Tony Hsieh, founder of Zappos, is an artists, while a boiler room of telemarketers is simply a scam.Tom Peters, corporate gadfly and writer, is an artists, even though his readers are businesspeople. Hes an artists because he takes a stand, he takes the work personally, and he doesnt care if someone disagrees. His art is part of him, and he feels compelled to share it with you because its important, not because he expects you to pay him for it.Art is a personal gift that changes the recipient. The medium doesnt matter. The intent does.Art is a personal act of courage, something one human does that creates change in another.

Change almost never fails because its too early. It almost always fails because its too late.

How dare you settle for less when the world has made it so easy for you to be remarkable?