Quotes by Samir Husni

“Youll never find Playboy at the Wal-Mart because of the brand and name. Playboy equals sex.”

“Its an amazing thing, a big trend sweeping the country in so-called red states and college campuses, where students are becoming more conservative and more spiritual, but want to stay on top of the trends. The problem all these magazines have is that they get lost in the middle. If youre really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.”

“The problem all these magazines have is that they get lost in the middle. If youre really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.”

“The only reason we need another mens magazine is because it has Vogue attached. That is the status [publication] of the most powerful fashion brands worldwide.”

“Husni said, those magazines start losing their usefulness.”

“The magazine is way too varied and way too skimpy to offer anything that the readers will buy issue after issue,”

“Trying to have the middle road has never worked in the magazine publishing business.”

“If you want to start a magazine and survive, find a niche that no one is serving.”

“When people see themselves in his pages, they see a reflection of their upscale lifestyle. It puffs their ego -- hes making customers for life.”

“His magazines are a perfect example of when marketing and journalism merge into one entity. I know a lot of people in the media hate his guts, but its a matter of jealousy. I think hes doing a marvelous job.”