Valuation depends on several factors. From an investor angle, they look at leadership position, management, and what the companys offerings are. I think these three things got 5/5 for a company like Flipkart, and that is what is driving valuations and growth.
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When e-commerce companies build scale, cost comes down. Companies that can handle scale and reduce costs over time will win. Margins will come from reducing costs over time and not by increasing prices. Technology is the answer at large scale.
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