Quotes by Roger Von Oech

“Failure is natures plan to prepare you for great responsibilities”

“To be wrong is nothing unless you continue to remember it”

Flexibility is a requirement for survival.

Its difficult to get your creative juices flowing if youre always being practical, following rules, afraid to make mistakes, not looking into outside areas, or under the influence of any of the other mental locks.

Remember the two benefits of failure. First, if you do fail, you learn what doesnt work; and second, the failure gives you the opportunity to try a new approach.

Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.