Quotes by Robert Passikoff

“She used to be the queen in the castle on the hill, looking down on everyone else in the valley, ... Now shes in the valley with everyone else, fighting it out on a level terrain.”

“The company has seen how tenuous it can be to be a hundred percent invested in one person,”

“If Martha goes to jail, this company will be hit but it wont fall apart, ... It could still compete in all the categories because it has a life of its own now and its not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.”

“The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.”

“The fact is that you dont want the consumer to get bored with your product or theyll easily substitute it with something else.”

“Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe wont pay the premium price for it,”

“It wasnt just that she was found guilty. She was also found to be mean-spirited.”

“Of course they are going to abandon the name. They have to.”

“This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.”

“A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,”