Quotes by Rick Leininger

“Internet and mobile are huge aspects of how we communicate to consumers.”

“These guys have a unique way of taking that quirky humor that they have and gathering a large following. Bud Light fits nicely into that.”

“This online community is a little different consumer than, say, the 21- to 27-year-old who watches TV. Once again, (were) trying to broaden our audience with Bud Light.”