Quotes by Richard Castellini

“The experience of people online is that you can convey the information more quickly, easily and deeply than you can in other mediums. Not to say the 30-second spot is going to go away in its entirety — its just going to be augmented by other forms of marketing.”

“The success of our creative is driven by the right blend of humor with a memorable message that resonates with a wide audience. Everyone can relate to working with a bunch of monkeys on some level. We appreciate the honors and look forward to building on the momentum we created this year in 2006 as we tackle the Super Bowl and other major events once again.”

“It is a little juvenile, but it is a fun way of engaging in the brand.”

“Certainly, when youre dropping in excess of two million for a commercial youve got to pinch yourself to make sure its the right thing to do.”

“Were using the Super Bowl experience to broaden brand experience and to further drive traffic to our online activities. The Super Bowl is like the cherry on top of our online (activities). Its an expensive cherry. Dont get me wrong.”

“Monkeys resonate with consumers because we can all relate to office situations that are difficult.”

“Anything that gets people thinking about their next career move is a positive for us. Visitors might first come to monkey around with Monk-e-mail, but then end up spending time on our site searching for a better job.”

“The chimps will be back in some fashion.”

“Absolutely. We cant be more thrilled. It brings in a heck of a lot of consumers that view these job postings and heightens our awareness among employers.”

“Companies are now fat with cash, and they need to invest in workers to increase their productivity.”