Quotes by Ray Kroc

“If you work just for money, youll never make it, but if you love what youre doing and you always put the customer first, success will be yours.”

“Its easy to have principles when youre rich. The important thing is to have principles when youre poor.”

“Youre only as good as the people you hire.”

“When youre green, your growing. When youre ripe, you rot.”

“Creativity is a highfalutin word for the work I have to do between now and Tuesday.”

“As long as youre green, youre growing. As soon as youre ripe, you start to rot.”

“If youre not a risk taker, you should get the hell out of business.”

“It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement.”

“If any of my competitors were drowning, Id stick a hose in their mouth”

“Look deep into the eyes of any animal, and then for a moment, trade places, their life becomes as precious as yours and you become as vulnerable as them. Now smile if you believe all animals deserve our respect and our protection, for in a way, they are us, and we are them.”

Are you green and growing or ripe and rotting?

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on ... the arrangement of textures and colors in a butterflys wing?

If youre not a risk taker, you should get the hell out of business.

We take the hamburger business more seriously than anyone else.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

If you work just for money, youll never make it, but if you love what youre doing and you always put the customer first, success will be yours.

We provide food that customers love, day after day after day. People just want more of it.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

None of Us is as Good as All of Us.

The quality of a leader is reflected in the standards they set for themselves.