“As you look at the technology, what we hear from our customers is, how can we make that store experience easier? In effect, how can we give the customer more control? How do we give the customer more information?”
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“Where we want to be is at the edge of where the customer is. Were not looking to introduce things that dont have an immediate practical value. Were looking at those things that we know our customers are doing today, and through using technology as an enabler, how do we make that experience better.”
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“Were going to continue looking through the stores for other opportunities.”
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“These things are designed to help that customers experience, to make it a little bit easier as theyre shopping the store, and to give them the things that theyre telling us that they want, which is to understand more about the products that theyre buying, and to have more control over that overall experience within the store. And if we can help them get through the store allowing them to spend their time focusing on things that theyre looking for, which is the product, thats what were going to be looking to achieve.”
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“When we were thinking this through, the emphasis was on what solutions we could enable that would allow us to provide our customers with greater convenience and greater comfort when they?re shopping our stores. We spent a lot of time working with the various businesses before we even touched the technology because I felt it was important not to get confused by any preconceived limitations of what technology can do.”
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