“We realized it was just a monumental retail opportunity that had gone completely untapped.”
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“Were not trying to drive the neighborhood into the hospital to shop until you drop. The focus is not on external marketing: Womans already has incredible daily traffic, and theyre on a tremendous growth mode. Its really about getting the retail message to all the physicians, the front-line workers--everybody thats involved in touching the patient in some way.”
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“It takes everybody by shock and surprise. We can take [hospitals] from a couple of hundred thousand dollars a year to multimillions. And thats what were doing for Womans.”
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