Quotes by Michael Bernacchi

“For once in our lives, we are the envy of the country. The entire world is looking. You cant buy this type of publicity. Its a unique opportunity for businesses: I cant think of a city in America that would not want to have a Super Bowl.”

“SBC has always had trouble with its identification, what the heck it stood for and what they really were. AT&T is one of the great American brands. If I was AT&T, I would do everything I can to humble my competitors.”

“You can never devalue the product with an ad if youre talking about beer or pop because it doesnt really have any value. You need a big creative ad with a nondurable product so that when you open up your box of Frosted Flakes, you arent thinking the mess thats inside, youre thinking of Tony the Tiger.”