Quotes by Martin Hayward

“One of the challenges that are facing the news organization is how they get that content to the users. They need to be able to deliver it so that the user experience is entertaining, so that the person comes back for more information, repeatedly.”

“Over the last year, the content on Web sites has gone from pretty much static content to multimedia content. If you wanted to watch the Masters tournament, you can watch it live. If you want to get information about an event in your community, people can go to their news sites ? whether its an election or some other event. Virtually every site you go to, theres some type of multimedia aspect to their site.”

“More of these television stations are referring people back to their Web sites for either more information about a particular story or more video about a particularly story. Its not going to replace it, but it certainly compliments their existing newscast.”