“Men dont shop seasonally. And when we do occasionally buy clothes, we always go back to the same two or three shops.”
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“A tailor provided a personal service and clothes that fitted well and suited you. Trusting just a few brands is the same. For example, if you know a particular size T-shirt in Gap fits, you go back again and again for more.”
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“It is more about function than fashion, too. Mens fashions change very little from season to season. The only options are sportswear and tailoring, and the variation is just in the detail, such as the number of buttons on a suit or the breadth of the lapel, which most men wouldnt notice. We want to look reasonably good, but safe - we want to look like were in charge of ourselves, but have not thought too much about what were wearing. I never experiment. I only like clothes that fit me well and I can trust.”
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