Quotes by Marina Amoroso

“Theres really not a great understanding right now about what appeals to parents and kids. Its a market that is tougher to target than other segments.”

“The carriers are realizing to get the last customers they need to offer more than just a mass approach. The companies offer everything, but its not customized to really penetrate the rest of the market.”

“This is a natural extension of location services weve seen serving the business market to track workers and employees. Sprint has built a bridge to the consumer world and to families. Sprint has done a good job ensuring that privacy concerns are kept to a minimum.... Kids can always turn the phone off if they dont want to be tracked.”

“Sprint has essentially under-performed in that space. It does not have nearly as much market share.”