Quotes by Marian Salzman

“There is a dire shortage of great advertising to men,”

“There is a straight (heterosexual) man who embraced a mention of femininity. He responded to those marketing messages but ultimately had a reaction thats pushed him back to traditional masculinity.”

“They are confident, masculine, stylish, and committed to uncompromising quality in all areas of life.”

“The content is as important as the shopping opportunity,”

“Whats intriguing is that part of the new masculinity, or M-ness, is mans recognition that he needs a woman. This realization comes, ironically, during the Era of Female Independence, a time when man can be replaced by boy toys, female lovers, abstinence, and even vibrators, ... Whereas men still need women, their traditional source of comfort and inspiration, women are increasingly less likely to feel the same about men. And thats changing everything about the rules of the game.”

“[One trend-watcher sees it this way:] Gore we can manage is very much on fad right now, as we feel the increasing need to become familiar with bad things -- bad things that dont get the best of us, ... I think its also why we love our crime television. While the solutions are not as black and white as the days of Dragnet, there is still a sense that good will beat evil in those shows.”

“Even teens are less interested in going to the mall.”

“Men are getting more vain. Theres more pressure to look young and sexy. Even young boys are waxing their bodies to be hairless.”

“Its time for guys to stop apologizing about being guys. You can take a gourmet cooking class or have a Labrador retriever and still have a standing poker game with your male friends,”

“This is going to be very sophisticated . . . consumer sleuthing, ... The degree of intelligence that you can compile this way is really mind-boggling.”