Quotes by Lou Rossi

“More than 50% of innovation comes from the voice of the customer.”

“Advances in innovation cant simply be more tweaks to basic decking products, ... For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank.”

“Sooner or later you run out of tweaks,”

“At US$5 billion in current sales, WPC is less than 20% of the way there.”

“Advances in innovation cant simply be more tweaks to basic decking products. For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank.”

“Sooner or later you run out of tweaks.”

“I think people have to realize if they want services theyre going to have to pay for them.”