Quotes by Laura Behrens

“Security wont matter to consumers, ... The benefits have to be compelling enough to outweigh the costs. What weve seen has not been a slam dunk either way. Both are beautiful formats but theres a lot of beautiful content out there. Frankly, most people dont care. They want to know what they are watching is watchable.”

“Without (digital), the radio industry signs its death warrant. With it, the industry has a chance to reinvent itself.”

“You start with the educational purpose, but with any technology, teens will find other uses for it than the main one. Almost all of them do things that we never get around to. Even the graphing calculators for math come with their own games, and the kids will discover them.”

“a lot of factors argue in the campaigns favor.”

“DirecTV is doing more marketing and its been quiet for a while. Consumers will buy as high in the line as they can afford. DirecTV will stop marketing the TiVo box and drive new subscribers to its model. And its the fourth quarter, when people buy electronics for the holidays.”

“The Internet is a great medium for niche content that doesnt have a mass audience or other characteristics that make it fit nicely in the (movie industrys) current business model.”

“What consumers of online video tell us is its still just too hard.”

“Plenty of them are putting their stuff out there in the hopes of being found by the existing system.”

“Its not elegant, its not perfect, but its a step.”

“The longer the format war goes on, the more opportunity smart players in the cable and IPTV and online spaces have to build market share.”