Quotes by Larry Chase

“Like China, the Internet is a huge new market. Its up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.”

“People are too darn myopic about making money and they get disappointed fast. If they havent sold enough flowers they say: Im out of here.”

“I always found it ironic that media people were low man on the totem pole, and yet they handled all the money. Thats where things can go wrong in a big way.”

“We build our own stuff a lot. Ive seen a lot of changes down through the years.”

“The cancer is terminal, and its going to take him, ... We have to keep his spirits up. Just to have my father every day is a blessing to all of us.”

“You know what I told those doctors? ... I told them [forget] you, Im going to see my grandsons play in the opener against Baylor.”

“The agencies, in a large way, have realized its about money. You want to optimize the media spend as much as possible across the board.”

“Its much harder, and you have to know more. Now, its cool to do that.”

“Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didnt. [Direct marketers] hold the primary skill sets, but they dont know theyre sitting in the catbird seat.”

“[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbells Soup kind of stuff - to focusing on high tech, ... Headhunters said, Dont do that, youll put a cap on your career. Old school advertising could be very surface-y. You didnt have to do a lot of research for a 30-second commercial.”