Quotes by Judy Smith

“You could see in their faces there is a pain there. I can only imagine how theyre feeling. There is a lot of emotions going on in them.”

“At that time, it was illegal to do much of this, so everything had to be done in sort of a careful manner.”

“Every American has the right to and the expectation of privacy in their private conversations. The decision by the state attorney to impanel a grand jury to investigate Linda Tripp and perhaps others concerning the recordings of private conversations will help establish that our cherished right of privacy cannot be trampled on.”

“We got some clutch hitting tonight. Thats something, we havent been doing.”

“Good hitting inspires good defense.”

“We dont think patients go by county lines. Weve been caring for these people for years and years.”

“We decided to make this a huge splash. Geri is just so inspiring. She has so many memories.”

“We were able to advance runners around the bases with some big timely hits for the win. This win was a big one for us as it puts us back in the playoff picture.”

“One thing that I was proud of was when they were able to step up and take care of business after the umpires decision didnt go their way. It shows a lot of character.”

“Cassie did a good job from the mound, but it was our defense that kept it close the entire game.”

My theory on an existing crisis is that you have to be very strategic about each cases unique elements. If a crisis involves a legal component, you need a communication strategy that complements the companys legal objective. A strategy for a plea deal is different than a case going to trial.

Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be.

A wonderful quality about America is that we love redemption stories. Were quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness.

I will say this about the truth - that its one of those crisis rules, whether you are a client or someone whos living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis.

Nothing kills a CEOs credibility faster than legal, regulatory, and/or ethical questions.