Quotes by Jonathan Ive

When somethings made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

My focus is incredibly narrow. I cant talk with any authority other than design and development of product.

Thats just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Our goal is to desperately make the best products we can. Were not naive. We trust that if were successful and we make good products, that people will like them. And we trust that if people like them, theyll buy them. And we figured out the operation and were effective. We know what were doing, so well make money, but its a consequence.

There is a clear goal and it isnt to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

There is beauty when something works and it works intuitively.

I think that were on a path that Apple was determined to be on since the 70s, which was to try and make technology relevant and personal.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

One persons car is another persons scenery.