Quotes by Jonathan Ive

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

The form of computers has never been important, with speed and performance being the only things that mattered.

Theres no learning without trying lots of ideas and failing lots of times.

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and theres a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

The best ideas start as conversations.

Design is a word thats come to mean so much that its also a word that has come to mean nothing.

It is sad that so many designers dont know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

A small change at the beginning of the design process defines an entirely different product at the end.

To design something really new and innovative you have to reject reason.

Apples Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.

All Ive ever wanted to do is design and make its what I love doing.

I find that when I write, I need things to be quiet, but when I design, I cant bear it if its quiet.

Its a very strange thing for a designer to say, but one of the things that really irritates me in products is when Im aware of designers wagging their tails in my face.

I discovered at an early age that all Ive ever wanted to do is design.

Perhaps Id like to design cars, but I dont think Id be much good at it.

Apples goal isnt to make money. Our goal is to design and develop and bring to market good products.

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

Eight years of work can be copied in six months. It wasnt inevitable that it was going to work. A stolen design is stolen time.

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.