Quotes by John Sicher

“We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,”

“The antitrust laws would make it hard for Coke and Pepsi to buy more carbonated soft drinks brands.”

“The biggest trend last year was the accelerated growth of the diet sodas,”

“The diet part of the industry is where the growth is, and these companies are now expanding their offerings of diet sodas.”

“Innovation is absolutely essential to this industry,”

“Summer is the highest-volume period of the year for the beverage industry. But its not just the new products that will get the attention. The promotions and advertising are also very important for both companies.”

“With innovation and new product plans, it will be pretty intense next year.”

“Theyve created a very good brand. Its got good distribution, and theyre continually coming up with new and interesting flavors.”

“on and off. Some if it has been good. Some has been somewhat less than good.”

“I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.”