Quotes by John Hegarty

Advertising is far more than just a communications industry. Its a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. Youre not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.

Youre only as good as your next idea. And if you cant agree on that, then its time to walk.

The first lesson of branding: memorability. Its very difficult buying something you cant remember.

Better to be known for something than be forgotten for nothing.

Do interesting things and interesting things will happen to you.

The function of advertising is simply to promote and sustain competitive advantage for brands.