Quotes by John Baird

“It is safe to assume that there is some price sensitivity, but the diamond engagement ring isnt going anywhere.”

“We?re here to save all those guys who are shopping at the last minute.”

“Our Valentines Day Romance Survey shows romance is alive and well, but also that many of the traditional proposal practices are evolving. Traditions such as proposing on bended knee and the man choosing the engagement ring alone are much less popular than anticipated. However, the study also showed that traditional proposal customs were much more important to younger adults, suggesting were entering a new era of romance.”

“Weve got to convince the music community to let us show [their] videos in all of these new areas. Therein lies one of the speed bumps.”

“Thats one of the commitments we made during the campaign.”

“One of the most important elements of our extensive diamond education materials is helping consumers understand what diamond characteristics are most important to them. With our new interactive search, consumers can choose the criteria by which they want to search, sort and select.”