Quotes by Joe DePinto

“The Apprentice has proven that an appearance on the show can dramatically impact demand for a product. Were telling our store associates to be ready.”

“Suffice it to say that this has all been quite secret. Besides the drama of seeing who of the candidates will stay and who will go, weve added a couple of surprises to the show that are uniquely 7-Eleven.”

“7-Eleven rolls out hundreds of new products each year. This particular item is the first of its kind; nothing like it exists in the market, and were very excited about it. Building on that, we thought it would be interesting to do something else weve never done before: challenge the best and brightest business entrepreneurs on The Apprentice to come up with out-of-the-box ideas to introduce a new product that is completely novel to consumers.”