Trust is a good business practice.
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If you don’t have regular and accurate financial statements, you’re driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.
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Even if your company’s financial condition can withstand the inefficiency of quality service, your brand likely won’t.
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Every interaction in the marketplace produces some kind of evaluation or appraisal opportunity that can be conveyed to others by the person on the receiving end of the interaction.
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Anything a customer can do for themselves is where service stops and relevance begins.
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Intuition is educated by experience and employed by curiosity.
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Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.
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