Quotes by Jef I. Richards

“Creativity is an advertising agencys most valuable asset, because it is the rarest.”

“In advertising, sex sells. But only if youre selling sex.”

“Advertising is totally unnecessary. Unless you hope to make money.”

“Advertising is the wonder in Wonder Bread.”

“There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. Ill put the accuracy of the average ad in this country up against the average news story any time.”

“Internet advertising will not replace traditional media, it will compliment them.”

“Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”

Advertising is totally unnecessary. Unless you hope to make money.

The Death of Advertising? I think thats in the book of Revelation. Its the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

If its not done ethically, advertising wont be trusted. If consumers dont trust it, advertising is pointless.

Creative without strategy is called art. Creative with strategy is called advertising.