Quotes by Janet Farness

“This database is of the entire market, not just those who are doing business with us.”

“Were kind of setting up various Petri dishes full of experiments and then well be measuring and correcting. I think incremental improvement in your market always hits your bottom line pretty nicely - so if we can improve acquisition efforts by a half of a percent or a percent, or improve retention by one or two percent, thats very significant.”

“[Were interested in] understanding a little bit more about what different segments are interested in with our product offerings and perhaps doing a little bit more in the CRM area of connecting with them on content or events they might be interested in - so both acquisition and retention.”