Quotes by Gerry Khermouch

“Vitamin water is one of the fastest growing products out there and a lot of the larger beverage companies want to capture some of that magic. Consumers seem to be getting bored with conventional soft drinks, but (plain) water is kind of boring.”

“Im a little flabbergasted with the turn of events. The comparable-store sales are going well, its a premium-priced product and with deals announced [Wednesday], both of which could be very positive, youd think Caribou would be getting closer to breaking even.”

“These are very expensive stores to build out. They have fireplaces and look like hunting lodges. Thats part of the genius of Starbucks. It builds comfortable environments that dont break the bank.”