Quotes by Duncan Simester

“You can get them on $100 of expenditure, for whatever is bought with that $100.”

“The company might decide to take away her leadership role, but having her there is still important. The situation would require a long-term plan. All might not be forgiven, but Martha is a survivor and she might come back stronger.”

“On the other hand, losing her would be costly. Shes been very good for the company before all this began. She could be vital to rebuilding the brand.”

“This is a company and a brand thats tied to one person. A guilty verdict will further damage the business because people generally dont like to be associated with a person convicted of a crime. Can the brand survive? I think it will.”

“Retailers arent responsible for the design of products. Theyre responsible for getting consumers to buy at their store rather than another. So if manufacturers didnt deliver exciting products, there isnt a lot the retailers can do about it.”