Quotes by Don Knauss

“Weve found that as people age, their taste shifts. Thats our sweet spot. These are consumers who dont go for the diet colas because of the taste and they want to avoid the sugar in the regular cola.”

“Were also strengthening our commitment to our core brands,”

“Consumers are telling us they want another choice, and they havent been getting it until now.”

“Were responding again to what our consumers are telling us they want.”

“These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola Systems current guidelines in the U.S..”

“C2 will be the biggest thing to arrive since Diet Cokes debut over 20 years ago,”

“We think C2 really has the power to become a global trend, ... This is a new product for people who want an active and healthy lifestyle but who dont want to compromise on taste.”

“C2 will be the biggest thing to arrive since Diet Cokes debut over 20 years ago.”

“We think C2 really has the power to become a global trend. This is a new product for people who want an active and healthy lifestyle but who dont want to compromise on taste.”

“There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with Americas schools, Coca-Cola wants to play a positive and effective role in helping to promote healthy, active lifestyles among students nationwide.”