Quotes by David Hieatt

Small budgets require brave ideas.

Sleep is the multiplier of energy.

A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.

There’s a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash. In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there’s not a physical line drawn on each runway, it’s there.

Do one thing well. Its enough.

Three factors must be present for meaningful organisational change to take place. These factors are:D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.

Tomorrow your reputation has to be made again.

Failure to commit is as bad as failure to start.

The job of the brand is to make that nameand that logo stand for something. To live its founding principles each day. To stay true.

Its a labour of love. And you are both the labour and the love.

The only thing that matters is everything.

Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.

Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

Average dies quicker than ever before. Digital doesnt mess around. Its binary.

teams build a business. Culture builds the team.

Teams gather around change.

If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.

Life is complicated. Sport is simple.

The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.

Self-imposed insanely impossible deadlines often help.