Quotes by Daniel Gorrell

“What theyve got to do is talk about fuel efficiency.”

“Given equal prices, most consumers would pick a vehicle from a manufacturer they trust first, although some still will be swayed by a lower price.”

“They are right on the money.”

“I think it has to be looked upon as a play to get new buyers in the franchise.”

“American vehicle makers are in the middle of a very hard market environment — overseas companies are attacking them with strong products and good prices, and more of them are coming onto the market each day.”

“Theres an image issue here. Even though the quality of many American cars is as good, if not equal to those of the Japanese, people dont believe that, and a lot of that has to do with public perception — it takes a long time to turn public perception around. So if they dont produce hits, theyll have more problems.”

“The common thread in Nissan and Infiniti models is superior delivery of power, style and innovation. The companys strongly focused product effort suggests a route struggling domestic companies might follow.”

“It has been cleverly positioned to speak to those emotions particularly appreciated by younger buyers.”

“Detroit needs to increase its competitiveness by focusing on things it does well, like Fords F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.”

“There are a group of people out there who really like Pontiac and what theyre doing. Theyre just arent very many of them.”