Quotes by Dan Stark

“Were extremely excited about this years race, especially with more than 50 million devoted fans following the NASCAR Busch Series. This year, weve got a lot going on with Lisa Marie Presley serving as grand marshal, the return of the Sams Town Challenge as well as the special PEANUTS car in anticipation for the holiday season. Were looking forward to a race weekend filled with events the fans can really enjoy.”

“Weve got a good history of working with Action Performance (Elliotts racing team). Everyone has to work together to maximize the value for any kind of sponsorship.”

“I dont have to worry about the car qualifying or not.”

“Sponsoring a race helps us foster corporate alliances with other entities and it gives us a pretty significant amount of plugs during NASCAR week. Its a big deal for our local Sams Town customers and it allows us to do something for them. It also provides us an opportunity to do something for customers from our other properties as well.”

“Theres not one major electronics manufacturer who isnt trying to target this space.”