“This is not an infomercial. These are straight-up documentaries that Discovery would do anyway.”
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“This is a logical extension of a successful business collaboration. Weve done a lot of bits and pieces over the years. This is taking it to the next level.”
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“Joe takes you on the journey. He grabs you by the lapels.”
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“When the Disney machine gets cranked up, you know what they can do. We have to make documentaries that people will watch. Its about moving that Nielsen needle. There are solid business underpinnings to this initiative.”
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“These documentaries will be seen many times. Youll see them as part of the normal documentary rotation through the course of the year. If youre thinking its one-time use, its not.”
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