“The Powers Information Network found that Scion has buyers with an average age of 39, and Honda Element buyers have an average age of 43.”
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“The Honda Element is unique, and so we were looking for an ad that would be unique and appeal to younger customers.”
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“We chose a game on the Internet because its fun and could be spread by word of mouth and could reach a target audience of college kids.”
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“Through evolution its key components continue to get smaller and more efficient.”
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