Quotes by Chris Byrne

“Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you its perfectly reasonable that toys do. But it comes down to whether its fun. All the chips in the world wont make a bad toy good.”

“Its definitely a way to reclaim some market share, but how do you get a kid to want it? Kids are more proficient with technology than Mom and Dad. The traditional barrier to what made something a toy has really dissolved... why shouldnt they have the real thing?”

“Parents are looking for products, and increasingly they are agnostic about where they get those products. And with gas prices the way they are they want to go where its easiest.”

“KB hasnt articulated a strategy about what theyre doing yet, but need to stock a lot of the hot toys. It isnt really a destination store but the fact that theyre mall-based helps because parents are in the mall anyway.”

“We are living in a gadget-driven world, and kids want their own gadgets. It makes them feel like theyre part of the whole culture.”

“Hes a guy who really fosters creativity and creative product development, which is exactly what is needed right now, ... By streamlining theyll be able to respond to the marketplace as it evolves.”

“I think Barbie is in another transitional period.”

“If you look at the business historically, its been really cyclical. There have been these major events in her life when shes been redefined -- the early 70s, the early 80s and the late 90s. The struggle is to keep Barbie relevant to todays girls. I think they are working on that but I think its going to be a while before it pays off.”

“There are a lot of obstacles and you really have to think and make the best decisions possible. You look at the decisions you make, and thats really what makes up your score.”

“When I first started, my shots kept going right and I thought, well, this isnt that fun. But the more you practice, the better your accuracy and the farther you can throw. Then you start to get a good feeling, the more good shots you can make, and then its got a hold of you.”