Quotes by Brent Dewar

“Every country has its core product, ... In this country the full-size pickup is the big dog.”

“Additional competitors to a market place is something were used to, ... Its a lot easier to defend a segment than to make conquests. Thats true for us and for our competitors.”

“Youre going to see G.M.s incentive spending going down quite a bit. Its a paradigm shift.”

“Its all about screens and digital space. I want to follow my customer. The advantage today is that we can do it.”

“Incentives are still going to pay a big role in the total value promise. Were still going to be creative and aggressive in the market.”

“GM continues to demonstrate bold and innovative leadership in products and technology. On these fronts and more, GM is truly on a roll.”

“Avalanche created the segment and it continues to dominate it. In 2007, the original gets even better.”

“All of these vehicles provide game-changing design, innovative features and tremendous commitment to quality and technology. An American Revolution is about our confidence to produce imaginative, dependable products and compete with the best in the world.”

“When I came into the job, what I realized is although we were being very efficient in our spend, we werent being as effective as we needed to be.”

“As we go market to market and they are more on channel than not, well be able to build the right models. This will lead to huge efficiency of product.”