Quotes by Andy Duncan

“I will not let Channel 4 become another Sainsbury or M&S.”

“We have created this scholarship as a lasting tribute, and I hope a fitting one, to Richards memory.”

“I think there are two issues,”

“If advertisers are spending tens of millions of pounds on product placement, they will want to shape the content. Its the thin end of the wedge … its very dangerous.”

“If independents push too hard there is no alternative.”

“Channel 4 has been at the top of its creative game in 2005. Success breeds success and, as a result of what weve achieved in 2005, were able to raise our editorial spend to record levels and continue to invest in our future.”

“Were excited about our launch line-up and convinced More4 represents a significant extension of choice for our viewers,”

“This wont be another digital repeats channel -- More4 aims to make a significant public service contribution in its own right,”

“Were doing some very exciting, bold things, pioneering content on mobile and for broadband, ... My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. Were thinking less and less about C4 and more about the brand family.”

“When switchover starts to kick in, I think theres a world of opportunity in that. If we can carry on being vibrant creatively, we can build a successful world going forward,”