Quotes by Andy Briscoe

“A growing number of consumers have already made the value judgment that natural foods and ingredients are important when purchasing foods and beverages for themselves and their families. Further, for those companies deciding to manufacture or market natural products, a clear, consumer-friendly definition of the term natural would provide the very continuity such claims require and would help eliminate misleading practices.”

“Consumers are increasingly confused by food labeling claims. We are petitioning the Food and Drug Administration to provide an official definition of natural and qualify for manufacturers what can and cant be labeled as natural. Consumers in our survey overwhelmingly agreed that FDA should adopt the natural standards set forth by USDA for meat and poultry, as the standard for all foods wishing to make a natural claim.”