Quotes by Ali Behnam

“This data shows that effective site search is becoming one of the most critical conversion drivers in online commerce.”

“These data show that theres a lot of value to branding. A lot of times when youre trying to promote your product, you may not see immediate results, but in the customers mind, that campaign may be contributing to some of these bookmark conversion rates later on.”

“Search engine marketing is a very effective means to reach customers who have made up their minds about what product theyre looking for, but dont necessarily know you. Search engines are a very effective channel to reach these visitors who are in research mode.”

“It makes sense that search engine users, who arrive at sites they may not be familiar with, are much less likely to purchase a big-ticket item, such as a computer or television, than they are for a toy.”

“For several years now, search engine marketing and optimization has dominated online marketing, and this data shows why: its far more effective at converting visitors into buyers than most other acquisition sources taken as a whole. But as this data also shows, the best conversion rate still comes from good old fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.”

“The best conversion rate still comes from good old-fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.”