Quotes by Alan Wurtzel

“There is so much sensitivity toward alcohol and how it is consumed.”

“This is a profound change in terms of the day-to-day. Weve never had a situation where weve had to deal with three data streams daily. Its going to be a very confusing time for folks. . . . I dont mean that in a bad way, its just complicated.”

“It is another interesting way to look at viewer opinion, and we are going to be speaking with these companies about doing business with them, but my concern is whether or not what they monitor can be manipulated.”

“The seven-day rating is the most accurate; it takes into account all the viewing that ultimately took place. We will use the seven-day rating as our sales currency.”

“While DVR penetration is still relatively low, it certainly is an emerging technology. Measuring it allows us to become increasingly more accurate in measuring all the viewing that takes place.”

“A television events ability to rise above the current prime-time average is a true measure of its success, based on the dramatic changes in the media landscape.”