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Most people can motivate themselves to do things simply by knowing that those things need to be done. But not me. For me, motivation is this horrible, scary game where I try to make myself do something while I actively avoid doing it. If I win, I have to do something I don't want to do. And if I lose, I'm one step closer to ruining my entire life. And I never know whether I'm going to win or lose until the last second.

Baumeister's point is that we have a deep need to understand violence and cruelty through what he calls "the myth of pure evil." Of this myth's many parts, the most important are that evildoers are pure in their evil motives (they have no motives for their actions beyond sadism and greed); victims are pure in their victimhood (they did nothing to bring about their victimization); and evil comes from outside and is associated with a group or force that attacks our group. Furthermore, anyone who questions the application of the myth, who dares muddy the waters of moral certainty, is in league with evil.

“The problem, often not discovered until late in life, is that when you look for things in life like love, meaning, motivation, it implies they are sitting behind a tree or under a rock. The most successful people in life recognize, that in life they create their own love, they manufacture their own meaning, they generate their own motivation. For me, I am driven by two main philosophies, know more today about the world than I knew yesterday. And lessen the suffering of others. You'd be surprised how far that gets you.”

“I think she?s a very hearty soul. She?s a really hard worker, she?s motivated and she?s never one to sit back and let others do the work. That?s huge.”

“The fair enables us to bring various areas of our city together without any ulterior motives than having a good time. The runway will be lit up in Corpus Christi with fashion from all over the world.”

“I think it motivates the girls to some extend, and besides we like being under the radar screen. If the wins keep coming, we'll eventually get noticed. Besides, the rankings mean nothing once the tournament starts.”

“The motivation for war is simple. The U.S. government started the war with Iraq in order to make it easy for U.S. corporations to do business in other countries. They intend to use cheap labor in those countries, which will make Americans rich.”

“We want to continue our academic improvement plan that we already have in place. And we know we need somebody who will be happy to involve the community in the decisions -- and motivate our staff and work with our staff.”

“We have a lot of young guys. For us to get all the games at home and get the tournament here, it would provide a lot more motivation for our seniors to out big and for the home crowd [to increase its intensity].”